You’re receiving this email because you subscribed to the How the Fxck newsletter. It’s been a few months since I’ve released an episode—the burnout was real—but the more regular posting schedule is BACK. Love y’all, marketing crew.
We welcome Yaagneshwaran Ganesh to the podcast this week!
He’s the Director of Marketing at Avoma and host of the ABM Conversations podcast—which has done incredibly well in the past year.
In this fantastic episode, we dive into one of my favourite subjects: content strategy.
It’s so tough to get content strategy right, and so time-consuming to get wrong. Which is why I’m always super excited to hear new approaches and philosophies on the subject.
We break down two different blog posts written by Yaagneshwaran, and find out what makes them *actually* map to revenue and results.
I recently posted about this episode on LinkedIn.
In the post I asked the question "‘what types of content drive actual results for you?’ I’d love to get your response (or just drop a much needed like to give some more awareness to the podcast!)
Hope you enjoy the episode!
Ben ❤️
P.S. I know I haven’t posted a new episode in a while, but it was so nice to see a ton of listeners immediately when this interview went live. Thanks for staying with me, expect some more consistency from now on!