Hey!
It’s been a little while since we’ve had an episode. I know.
But, this one should more than make up for it.
This week's How the Fxck interview is with Anthony Kennada, CMO at Hopin.
More on the episode
Anthony has worked at some seriously cool places:
🏃 New CMO at the fastest growing SaaS business ever (Hopin).
🙇 Former CMO at Front—one of the coolest French SaaS businesses ever.
💡 First marketer and CMO at Gainsight (sold for $1bn in 2020)
But, people aren’t defined by a company, right?
Here are some of the highlights:
💫 Credited for inventing the category of customer success
📈 Grew the first-ever customer success conference from 0 to 6,000 attendees
And so much more.
We focus on the growth journey of Gainsight.
In particular, the demand gen, content, events, SEO, field marketing (etc, etc) strategies they used to accelerate growth and build the customer success category.
You’ll also hear the Hopin story because he was just three weeks into the role when we spoke.
Hope you enjoy the episode.
Ben ☮️
P.s. Did you get some value from this article? I give away everything for free, so if you think I deserve it, you can ‘buy me a beer’ right here (i.e. donate $5).