I've never taken a marketing class, & I didn't learn much about marketing in my first 2 jobs out of college, but I was learning so much more about marketing than my "marketing" colleagues by following people on Twitter & LinkedIn like Matthew Kobach, Dave Gerhardt, Blake Emal, Nik Sharma, JanelSGM, Hala Taha, & of course Ben Goodey. :)
At my stage as a young marketer, especially before I got employed in the current job, the most helpful advice is to specialise. In fact, I would even say for plain beginners, to generalise is dangerous, because you may not be able to justify your own value in a short time.
I will modify a bit and say "specialise so that you can deliver some demonstrable results". And based on that, I will add "specialise in something that has shorter feedback loop first". For example, ads. That provides safer ground for young marketers to explore other tactics in the future.
I am not a native English speaker, and found a product marketing job in a hyper-growth SaaS company in Australia within 2 months early last year (we know how crazy things were in March/April 2020). Being specialised in SEO and have demonstrable results in content (though small) I created is why I got interview calls across different marketing functions. But because I focused on something with longer feedback loop, that is why I was not considered "essential" by the first company and got fired at the start of COVID.
Thanks for leaving a comment. I feel mixed about the generalised vs specialised argument. At a company with a bigger structure, specialising helps you stand out, as you said, through results and clear value. That being said, starting off general can give you an idea of what you actually like to do before you specialise...
Totally feel you on the long feedback loop in SEO. But once you've got those results it's awesome.
Follow top marketers on LinkedIn & Twitter.
I've never taken a marketing class, & I didn't learn much about marketing in my first 2 jobs out of college, but I was learning so much more about marketing than my "marketing" colleagues by following people on Twitter & LinkedIn like Matthew Kobach, Dave Gerhardt, Blake Emal, Nik Sharma, JanelSGM, Hala Taha, & of course Ben Goodey. :)
Great tip. And thanks, too kind 😉
At my stage as a young marketer, especially before I got employed in the current job, the most helpful advice is to specialise. In fact, I would even say for plain beginners, to generalise is dangerous, because you may not be able to justify your own value in a short time.
I will modify a bit and say "specialise so that you can deliver some demonstrable results". And based on that, I will add "specialise in something that has shorter feedback loop first". For example, ads. That provides safer ground for young marketers to explore other tactics in the future.
I am not a native English speaker, and found a product marketing job in a hyper-growth SaaS company in Australia within 2 months early last year (we know how crazy things were in March/April 2020). Being specialised in SEO and have demonstrable results in content (though small) I created is why I got interview calls across different marketing functions. But because I focused on something with longer feedback loop, that is why I was not considered "essential" by the first company and got fired at the start of COVID.
Thanks for leaving a comment. I feel mixed about the generalised vs specialised argument. At a company with a bigger structure, specialising helps you stand out, as you said, through results and clear value. That being said, starting off general can give you an idea of what you actually like to do before you specialise...
Totally feel you on the long feedback loop in SEO. But once you've got those results it's awesome.