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Follow top marketers on LinkedIn & Twitter.

I've never taken a marketing class, & I didn't learn much about marketing in my first 2 jobs out of college, but I was learning so much more about marketing than my "marketing" colleagues by following people on Twitter & LinkedIn like Matthew Kobach, Dave Gerhardt, Blake Emal, Nik Sharma, JanelSGM, Hala Taha, & of course Ben Goodey. :)

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Jun 8, 2021Liked by Ben Goodey

At my stage as a young marketer, especially before I got employed in the current job, the most helpful advice is to specialise. In fact, I would even say for plain beginners, to generalise is dangerous, because you may not be able to justify your own value in a short time.

I will modify a bit and say "specialise so that you can deliver some demonstrable results". And based on that, I will add "specialise in something that has shorter feedback loop first". For example, ads. That provides safer ground for young marketers to explore other tactics in the future.

I am not a native English speaker, and found a product marketing job in a hyper-growth SaaS company in Australia within 2 months early last year (we know how crazy things were in March/April 2020). Being specialised in SEO and have demonstrable results in content (though small) I created is why I got interview calls across different marketing functions. But because I focused on something with longer feedback loop, that is why I was not considered "essential" by the first company and got fired at the start of COVID.

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